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		<title>File Under; &#8220;Who Gives a Flying Fuck?&#8221;</title>
		<link>http://nybuzz.wordpress.com/2009/05/05/file-under-who-gives-a-flying-fuck/</link>
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		<pubDate>Tue, 05 May 2009 07:38:22 +0000</pubDate>
		<dc:creator>nybuzz</dc:creator>
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		<description><![CDATA[May 5, 2009, 12:37 AM Internet Star @ Least 473 Years Old By ROBERT MACKEY The @ BookThe first known instance of the symbol @ being used in writing: a 1536 letter from an Italian merchant. From our colleagues over at The Lede, The New York Times’s news blog: Because it is used in every e-mail address and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nybuzz.wordpress.com&amp;blog=7617653&amp;post=17&amp;subd=nybuzz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><span class="timestamp published" style="font-family:arial, helvetica, sans-serif;font-size:10px;font-weight:normal!important;white-space:nowrap;color:#a81817;border:initial none initial;" title="2009-05-05T00:37:31-04:00"><span class="date" style="font-family:arial, helvetica, sans-serif;font-size:1.1em;color:#808080;">May 5, 2009, <em>12:37 AM</em></span></span></p>
<h2 class="entry-title" style="color:#000000;line-height:1.1em;font-weight:normal;font-size:2.4em;margin:.2em 0;">Internet Star @ Least 473 Years Old</h2>
<address class="byline author vcard">By <a class="url fn" title="See all posts by Robert Mackey" href="http://bits.blogs.nytimes.com/author/robert-mackey/">ROBERT MACKEY</a></address>
<div class="entry-content" style="margin-top:1.5em;">
<div class="w480" style="width:480px;margin-bottom:1em;"><img src="http://graphics8.nytimes.com/images/2009/05/04/world/europe/04lede_at.480.jpg" alt="" /><span class="credit" style="font-family:arial, helvetica, sans-serif;line-height:1.223em;text-align:right;color:#909090;display:block;font-size:1em;margin:2px 0;"><a href="http://www.ascii64.org/">The @ Book</a></span><span class="caption" style="font-family:arial, helvetica, sans-serif;color:#666666;line-height:1.2727em;display:block;font-size:1.1em;margin:3px 2px;">The first known instance of the symbol @ being used in writing: a 1536 letter from an Italian merchant.</span></div>
<p style="font-size:1.4em;line-height:1.5em;margin:0 0 1em;"><em>From our colleagues over at <a href="http://thelede.blogs.nytimes.com/">The Lede</a>, The New York Times’s news blog:</em></p>
<p style="font-size:1.4em;line-height:1.5em;margin:0 0 1em;">Because it is used in every e-mail address and many tweets, you might be forgiven for thinking that the remarkably common symbol @, which English-speakers know as the “at sign,” but Italians call a “snail,” and south Slavs know as a “monkey,” is a fairly recent invention. In fact, as <a href="http://www.wired.com/thisdayintech/2009/05/dayintech_0504/">Wired magazine’s Tony Long points out</a>, a Florentine merchant named Francesco Lapi used the symbol @ in a letter written 473 years ago today, on May 4, 1536.</p>
<p style="font-size:1.4em;line-height:1.5em;margin:0 0 1em;">The Italian newspaper <a href="http://www.repubblica.it/online/tecnologie_internet/chiocciola/chiocciola/chiocciola.html">La Repubblica reported</a> in 2000 that Giorgio Stabile, who was then a professor of the history of science @ La Sapienza University in Rome, had come across the symbol in the merchant’s letter, where it was used to indicate an ancient measure of weight or volume, an amphora.</p>
<p style="font-size:1.4em;line-height:1.5em;margin:0 0 1em;">As <a href="http://www.guardian.co.uk/technology/2000/jul/31/internetnews.internationalnews">Mr. Stabile explained to The Guardian</a> in 2000, Francesco Lapi’s letter was sent from Seville to Rome and described the cargo on three ships that had just returned to Spain from Latin America:</p>
<blockquote>
<p style="line-height:1.5em;font-size:1em;margin:0;">“There, an amphora of wine, which is one thirtieth of a barrel, is worth 70 or 80 ducats,” Mr. Lapi informs his correspondent, representing the amphora with the now familiar symbol of an “a” wrapped in its own tail.</p>
</blockquote>
<p style="font-size:1.4em;line-height:1.5em;margin:0 0 1em;">The Spanish word for amphora was “arroba,” and the Oxford English Dictionary explains that the unit was approximately 25 pounds of a solid or about 3 gallons of a liquid. In modern Spanish, the @ symbol on keyboards is<a href="http://thenextweb.com/2008/11/01/a-short-history-of/">still called an arroba</a> — as <a href="http://images.google.com/images?q=arroba&amp;oe=utf-8&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a&amp;um=1&amp;ie=UTF-8&amp;sa=N&amp;hl=en&amp;tab=wi">a Google image search</a> illustrates. The word “arroba” itself was a Spanish corruption of an older Arabic word.</p>
<p style="font-size:1.4em;line-height:1.5em;margin:0 0 1em;">The symbol ended up on typewriter keyboards after it evolved over the centuries into commercial accounting shorthand for the phrase “at the price of” in records of transactions written by English merchants.</p>
<p style="font-size:1.4em;line-height:1.5em;margin:0 0 1em;">That’s why the symbol was sitting on a computer keyboard in 1971 when an engineer named Ray Tomlinson decided to use it in the first e-mail address to send the first e-mail. As Mr. Tomlinson himself has explained in a description of <a href="http://openmap.bbn.com/~tomlinso/ray/firstemailframe.html">that first e-mail</a>:</p>
<blockquote>
<p style="line-height:1.5em;font-size:1em;margin:0;">I chose to append an at sign and the host name to the user’s (login) name. I am frequently asked why I chose the at sign, but the at sign just makes sense. The purpose of the at sign (in English) was to indicate a unit price (for example, 10 items @ $1.95). I used the at sign to indicate that the user was “at” some other host rather than being local.</p>
</blockquote>
<p style="font-size:1.4em;line-height:1.5em;margin:0 0 1em;">In case you’re wondering, Mr. Tomlinson says that he has no idea what the first few successfully transmitted e-mail messages said:</p>
<blockquote>
<p style="line-height:1.5em;font-size:1em;margin:0;">I sent a number of test messages to myself from one machine to the other. The test messages were entirely forgettable and I have, therefore, forgotten them.</p>
</blockquote>
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		<title>Ad Dollars Moving To the Web (I told you so!)</title>
		<link>http://nybuzz.wordpress.com/2009/05/05/ad-dollars-moving-to-the-web-i-told-you-so/</link>
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		<pubDate>Tue, 05 May 2009 06:38:00 +0000</pubDate>
		<dc:creator>nybuzz</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital Agencies]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[Hitviews]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[web]]></category>
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		<description><![CDATA[Marketers Moving to Digital Media APRIL 30, 2009  Looking for an upside.   In the wake of the global economic downturn, marketers worldwide are shifting more of their budgets into cheaper, more-measurable categories. In most cases, that means online. Although the name of the organization might imply a slight bias, in a survey by the Society [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nybuzz.wordpress.com&amp;blog=7617653&amp;post=13&amp;subd=nybuzz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h1 style="font-family:Arial, Helvetica, sans-serif;font-size:19px;line-height:24px;color:#ff0000;font-weight:bold;"><span class="big_red_text_multiline" style="font-family:Arial, Helvetica, sans-serif;font-size:19px;line-height:normal;color:#ff0000;font-weight:bold;">Marketers Moving to Digital Media</span></h1>
<p><span class="black_text_bold2" style="font-family:Verdana, Arial, Helvetica, sans-serif;font-size:12px;line-height:17px;color:#000000;font-weight:bold;">APRIL 30, 2009</span> </p>
<h3 style="line-height:15px;font-weight:normal;margin:0;padding:0;"><span class="intro_bold" style="font-family:Verdana, Arial, Helvetica, sans-serif;font-size:14px;line-height:20px;color:#666666;font-weight:bold;">Looking for an upside.</span></h3>
<p> </p>
<p style="font-family:Verdana, Arial, Helvetica, sans-serif;font-size:12px;line-height:18px;color:#666666;font-weight:normal;">In the wake of the global economic downturn, marketers worldwide are shifting more of their budgets into cheaper, more-measurable categories.</p>
<p style="font-family:Verdana, Arial, Helvetica, sans-serif;font-size:12px;line-height:18px;color:#666666;font-weight:normal;">In most cases, that means online.</p>
<p style="font-family:Verdana, Arial, Helvetica, sans-serif;font-size:12px;line-height:18px;color:#666666;font-weight:normal;">Although the name of the organization might imply a slight bias, in a survey by the <a href="http://www.societyofdigitalagencies.org/" target="blank">Society of Digital Agencies</a> (SoDA), 81% of respondents said they plan to invest at least as much in digital marketing in 2009 as in the previous year.</p>
<p style="font-family:Verdana, Arial, Helvetica, sans-serif;font-size:12px;line-height:18px;color:#666666;font-weight:normal;">More than 77% of traditional advertising agencies are increasing the amount of digital in their budgets by 1% to 29%. And over 10% are upping online budgets by 30% or more.</p>
<p style="font-family:Verdana, Arial, Helvetica, sans-serif;font-size:12px;line-height:18px;color:#666666;font-weight:normal;"> </p>
<h3 style="line-height:15px;font-weight:normal;margin:0;padding:0;"><img src="http://www.emarketer.com/images/chart_gifs/103001-104000/103449.gif" border="0" alt="Marketers Worldwide Who Are Shifting Funds from Traditional to Digital Media, by Type, Q1 2009 (% of respondents)" /></h3>
<p style="font-family:Verdana, Arial, Helvetica, sans-serif;font-size:12px;line-height:18px;color:#666666;font-weight:normal;">In addition, about 15% of digital agencies, digital service providers and freelancers plan to increase digital budgets by 30% or more. Brand shops were least likely to add to digital budgets, with one-half planning no shift at all.</p>
<p style="font-family:Verdana, Arial, Helvetica, sans-serif;font-size:12px;line-height:18px;color:#666666;font-weight:normal;">When asked if they were doing more digital work in the wake of the downturn, at least 36% of advertising professionals of all stripes said yes, and many expect to take on significantly more.</p>
<p style="font-family:Verdana, Arial, Helvetica, sans-serif;font-size:12px;line-height:18px;color:#666666;font-weight:normal;"> </p>
<h3 style="line-height:15px;font-weight:normal;margin:0;padding:0;"><img src="http://www.emarketer.com/images/chart_gifs/103001-104000/103448.gif" border="0" alt="Change in the Amount of Online Marketing Projects Available According to Marketers Worldwide, by Type, Q1 2009 (% of respondents)" /></h3>
<p style="font-family:Verdana, Arial, Helvetica, sans-serif;font-size:12px;line-height:18px;color:#666666;font-weight:normal;">“The economic crisis will accelerate the shift of focus and importance from traditional media to digital media,” wrote SoDA analysts.</p>
<p style="font-family:Verdana, Arial, Helvetica, sans-serif;font-size:12px;line-height:18px;color:#666666;font-weight:normal;">In general, the SoDA findings are backed up by an earlier survey from <a href="http://www.admediapartners.com/" target="blank">Ad Media Partners</a>, which found executives planning to increase digital spending from search to banners.</p>
<p style="font-family:Verdana, Arial, Helvetica, sans-serif;font-size:12px;line-height:18px;color:#666666;font-weight:normal;"> </p>
<h3 style="line-height:15px;font-weight:normal;margin:0;padding:0;"><img src="http://www.emarketer.com/images/chart_gifs/101001-102000/101734.gif" border="0" alt="Change in Online Marketing Spending in 2009 According to Senior Marketing Executives Worldwide (% of respondents)" /></h3>
<p style="font-family:Verdana, Arial, Helvetica, sans-serif;font-size:12px;line-height:18px;color:#666666;font-weight:normal;">The combination of accountability, convergence and the infusion of digital media into every facet of life makes the future look bright—for marketers making the move to digital.</p>
<p style="font-family:Verdana, Arial, Helvetica, sans-serif;font-size:12px;line-height:18px;color:#666666;font-weight:normal;"><em>Look inside eMarketer. Never miss important data or analysis. Learn about a <a href="http://www.emarketer.com/Products/Subscriptions.aspx?src=subs_blue_home" target="blank">Total Access</a> subscription today.</em>  </p>
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			<media:title type="html">Marketers Worldwide Who Are Shifting Funds from Traditional to Digital Media, by Type, Q1 2009 (% of respondents)</media:title>
		</media:content>

		<media:content url="http://www.emarketer.com/images/chart_gifs/103001-104000/103448.gif" medium="image">
			<media:title type="html">Change in the Amount of Online Marketing Projects Available According to Marketers Worldwide, by Type, Q1 2009 (% of respondents)</media:title>
		</media:content>

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			<media:title type="html">Change in Online Marketing Spending in 2009 According to Senior Marketing Executives Worldwide (% of respondents)</media:title>
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		<title>Think paying $2.00 for a New York Times sucks? Here&#8217;s an even dumber plan&#8230;</title>
		<link>http://nybuzz.wordpress.com/2009/05/04/think-paying-200-for-a-new-york-times-sucks-heres-an-even-dumber-plan/</link>
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		<pubDate>Mon, 04 May 2009 19:10:22 +0000</pubDate>
		<dc:creator>nybuzz</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Newspapers]]></category>

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		<description><![CDATA[http://www.nytimes.com/2009/05/04/technology/companies/04reader.html?ref=technology Plastic Logic Plastic Logic expects to begin making digital newspaper readers by the end of this year.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nybuzz.wordpress.com&amp;blog=7617653&amp;post=5&amp;subd=nybuzz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>http://www.nytimes.com/2009/05/04/technology/companies/04reader.html?ref=technology</p>
<p><img style="text-decoration:none;display:block;background-image:none;background-repeat:initial;background-attachment:initial;background-color:initial;background-position:initial initial;border:initial none initial;margin:0;padding:0 0 1px;" src="http://graphics8.nytimes.com/images/2009/05/04/business/04read.xlarge1.jpg" border="0" alt="" width="600" height="360" /></p>
<div class="credit" style="width:100%;font-family:arial, helvetica, sans-serif;color:#909090;margin-bottom:3px;text-align:right;font-size:9px;">Plastic Logic</div>
<p class="caption" style="font-size:91.6%;font-family:arial, helvetica, sans-serif;color:#666666;line-height:1.2em;margin:0;padding:0;">Plastic Logic expects to begin making digital newspaper readers by the end of this year.</p>
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		<title>Hello world! Welcome to NYBUZZ, stay tuned&#8230;fascinating NYC news and insights forthcoming</title>
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		<pubDate>Mon, 04 May 2009 18:55:17 +0000</pubDate>
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				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Chelsea]]></category>
		<category><![CDATA[Greenwich Village]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Manhattan]]></category>
		<category><![CDATA[Mets]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Newspapers]]></category>
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